Portrait Artist Forum - Marketing Brainstorms for 2008

12-04-2008, 04:53 PM	#1
Carol Norton Juried Member Joined: May 2004 Phoenix, Arizona Posts: 277	Marketing Brainstorms for 2008 Some new ideas that came to me this year have to do with client appreciation gifts and holiday cards. First of all, as a thank you to my newest clients, I have given a porcelain tile (6 x 6) with the image of the subject on it. (wooden frames can be added) The tiles can be used near the stove for hot pots, as a coaster or an art piece. I have also offered them the ability to have tree ornaments made for family and friends with the images on them. I am sending the information and prices out in an email newsletter to past clients, also. The second idea that has worked out well is that I gave each client a cropped version (head) of their portrait on a CD) (included the full image also) to place on a holiday card. Along with the CD, I included return address labels with their address and a mini photo on it. These clients took the CDs to COSTCO and had 100 cards made with the photo on it for about $16.00. They paid for my advertising! They loved the cards. What could be more of a Win-Win than that? __________________ C E Norton, Portraits & Fine Art

12-06-2008, 11:41 AM	#2
Carol Norton Juried Member Joined: May 2004 Phoenix, Arizona Posts: 277	Ideas About Marketing Did anyone come up with any good ideas for marketing during this economic time that they would be willing to share??? __________________ C E Norton, Portraits & Fine Art

12-06-2008, 04:00 PM	#3
Patricia Joyce '09 Third Place PSOA Ohio Chapter Competition Joined: Aug 2003 Cleveland, OH Posts: 1,382	The best one I've come up with so far is the Christmas Home Tour. I think many cities have these, at least it is popular in many suburbs in Cleveland. Pick the richest city. My only cost was to donate a portrait and even that brought me a commission of the dog. I just learned that over 1500 people walked through the eight homes. Pretty fun way to get 1500 people to actually see your work up close and personal. I have received three calls of interest so far, but no signed contract yet. So I don't know as yet, how this may pay off. I would love to hear other artists' ideas for marketing. __________________ Pat Joyce [url]www.portraitsbypatjoyce.com

12-07-2008, 12:33 PM	#4
Michele Rushworth CAFE & BUSINESS MODERATOR SOG Member FT Professional Joined: Jul 2001 Seattle, WA Posts: 3,421	Many of the marketing ideas mentioned in other threads on the forum would work well. Everything from auctions to advertisting, networking, etc. __________________ Michele Rushworth www.michelerushworth.com mdrushworth@comcast.net