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Old 09-27-2007, 10:40 PM   #1
Marcus Lim is offline Marcus Lim
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Sifting out potential buyers

Hi,
I often write to people and introduce myself and my work. In my mails i also invite them to join my mailing list. The thing is that i don't know if they're potential buyers, or just plain art lovers who just like to see art.

So i'm hoping to pick brains here for ideas how i can filter the right people out through my email subtly.
Thanks everyone
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Old 09-28-2007, 12:19 PM   #2
SB Wang is offline SB Wang
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Hi, Lim:

'Who Likes You? And Who Doesn't?
In ‘The Wisdom of Confucious’ (translated by Lin Yutan London, 1958) there appears the following exchange –

Zigong asked Confucious ‘What would you say if all the people of a village like a person?’ ‘That is not enough’ replied Confucious.

‘What would you say if all the people of the village dislike a person?’ ‘That is not enough, replied Confucious.

‘It is better when the good people of the village like him, and the bad people dislike him.’

Confucious died in 479 B.C., but his lesson still applies to strategy, marketing, managing and careers.

The essence of strategy is to achieve a positioning in the market where you can be truly the best on some key dimensions that clients care about. McDonald’s is the best if what you want is clean, cheerful fast-food service. Some high-cuisine restaurant is the best in serving customers with other preferences.'

http://davidmaister.com/blog/51/

Commemorate Confucius' birthday-- 551 BC to 2007
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Old 09-28-2007, 10:21 PM   #3
Marcus Lim is offline Marcus Lim
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Thanks for your tip SB.
I reckon that'll help with planning out my strategy on a bigger picture.
I'm actually hoping to hear some ideas what other artists do in their conversations with their clients, so that we can filter out the right people.

I'm sure this thread will help other artists, aspiring or established ones alike.
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Old 05-20-2008, 12:38 AM   #4
Dianne Gardner is offline Dianne Gardner
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Hi Marcus,
I'm not an expert by any means but I keep all interested parties on my email list. I have found that those who just love art may eventually invest in art. I've had folks on my list for years just admiring my work and then I'll hear from them. In fact, I just got an email a few days ago from someone who I've kept on my list for two years. She reintroduced herself and told me she now has a child and wants a portrait of her to give her husband for father's day. Patient pays off. Every art lover is a potential client!


Dianne
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Old 05-23-2008, 08:24 AM   #5
Tom Edgerton is offline Tom Edgerton
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Marcus--

I wouldn't be too discriminating about who stays in my general mailing list. Even the "lookers" who never buy will be getting your news and talking about you. Keeping the "buzz" going in your community works to your advantage.

--TE
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